Fruit quality defines the consumer experience, and ensuring quality throughout the production process is key to driving demand. There’s an old saying that the best fertilizer for any crop is the grower’s footprint, meaning that the more time spent in the field, the better the quality output. But, is that enough anymore? Optical sorting technology has revolutionized fruit quality control. This session will not only explain the evolution of optical sorting for small fruit, but highlight the development of technology specifically designed for blueberries.