Paul Sandefur is breeding manager for Fall Creek Farm and Nursery where he’s responsible for global blueberry variety development activities. He has dedicated his career to developing new fruit varieties, and has experience breeding a diverse range of tree and small fruits. Prior to joining Fall Creek in 2016, Sandefur provided breeding and molecular genetics support to the University of Arkansas and Washington State University’s fruit breeding programs.Sandefur and his team are dedicated to Fall Creek’s mission to create better blueberries by developing new varieties with superior fruit quality and improved resource efficiency for all production environments and systems.