The event will kick off with NABC/USHBC President Kasey Cronquist setting the stage for the week, followed by Arjun Chakravarti, managing director and principal at COGKNITION Analytics and his keynote "The Great Reset: Economic Outlook for Consumers in 2021 and Beyond." The session will wrap up with a keynote titled “Flattening Fresh Blueberry Prices Shift Industry Paradigm” from David Magaña, vice president and senior analyst for Rabobank’s RaboResearch Food & Agribusiness group.