This session is presented by the USHBC Export Committee. 

Consumers around the world are demanding more immunity boosting foods that taste great and are easy to find. In 2020, the USHBC Export Committee funded two important research studies that surveyed the top health messages in key export markets and assessed opportunities for blueberry ingredients around the world, including the United States. Alicia Adler, USHBC’s Vice President of Global Business Development, is excited to share the findings and show how they’ll influence USHBC’s global market development strategy moving forward.