Meeting to discuss the most pressing issues of the Promotion Committee. The Promotion Committee is involved in the creation and monitoring of all USHBC market development activities in domestic and international markets. Activities include consumer and foodservice public relations, food manufacturer publicity, tie-in advertising and promotional activities with national food brands, the submission of USDA Market Access Program (MAP) foreign market development proposals and school lunch purchase proposals. This committee is also involved in fielding market research studies and developing benchmark data for program evaluation.

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