Cindy Jewell is the president of Jewell Marketing, a marketing firm serving produce industry brands. Prior to starting her consulting business, Jewell was the executive vice president for the California Strawberry Commission, and vice president of marketing for California Giant Berry Farms. A passionate volunteer, Jewell serves on the USDA Fruit and Vegetable Industry Advisory Committee and the United Fresh Start Foundation Community Grants Committee. She previously held several roles with the Fresh Produce Association, including board chair and marketing and merchandising council chair. Jewell is also the co-founder and director of the annual TourdeFresh, a produce industry event held annually to raise funds for Salad Bars to Schools. Established in 2016, the event has raised over $900,000.