welcome 

This event is bringing together industry influencers and thought leaders to explore inspiring blueberry possibilities that are sure to boost your bottom line! We look forward to welcoming you to just outside of sunny San Diego for this in-person event.  Please note, there will be no hybrid option offered.

If you have any questions, please reach out to events@blueberry.org for more information. 

For your convenience see the detailed schedule of events below!

Schedule 

TIME

EVENT

6:30 a.m. - 8 a.m.

Grab a Boost of Blue Golf Tournament Registration & Driving Range

Location: Next to Golf Shop

8 a.m. - 1 p.m.

Grab a Boost of Blue Golf Tournament

Location: Rancho Bernardo Inn, West Course

8 a.m. - 3 p.m.

Blueberry Lane Exhibitor Set Up

Location: Aragon Ballroom III

10 a.m. - 6 p.m.

Blueberry Convention Registration Open

Location: Aragon Ballroom Foyer

2 p.m. - 4 p.m.

USHBC Volunteer Orientation (closed meeting)

Location: Catalina Ballroom

5 p.m. - 6 p.m.

NABC President's Welcome & Stroll Down Blueberry Lane

Location: Aragon Ballroom III

Time Zone: (UTC-08:00) Pacific Time (US & Canada) [Change Time Zone]

TIME

EVENT

6 a.m. - 7 a.m.

BerryFit Sunrise Yoga

Location: Andalucia II

7 a.m. - 2:30 p.m.

Registration Open

Location: Aragon Ballroom Foyer

8 a.m. - 5 p.m.

Blueberry Lane Exhibit Floor Open

Location: Aragon Ballroom III

8 a.m. - 9 a.m.

General Session Breakfast

Location: Aragon Ballroom I-II

9 a.m. - 10 a.m.

Stroll Down Blueberry Lane

Location: Aragon Ballroom III

10 a.m. - 11:30 a.m.

Industry Engagement Committee Meeting

Location: Bernardo Ballroom

12 p.m. - 1:30 p.m.

Lunch Concurrent Education Session: Dietary Recommendations for Food Groups

Location: Catalina Ballroom

12 p.m. - 1:30 p.m.

Lunch Concurrent Education Session: BerrySmart Insights -
How do I start to get BerrySmart about data?

Location: Aragon Ballroom I-II

1:30 p.m. - 2:30 p.m.

Stroll Down Blueberry Lane

Location: Aragon Ballroom III

2:30 p.m. - 4 p.m.

NABC Board + Crop Report Meeting

Location: Bernardo Ballroom

4:15 p.m. - 5:45 p.m.

NABC United Blueberry Advisory Committee (closed meeting)

Location: Bernardo Ballroom

6:30 p.m. - 9 p.m.

NABC + USHBC Reception & Dinner

Location: Aragon Lawn

Time Zone: (UTC-08:00) Pacific Time (US & Canada) [Change Time Zone]

TIME

EVENT

7 a.m. - 2:30 p.m.

Registration Open

Location: Aragon Ballroom Foyer

8 a.m. - 3 p.m.

Blueberry Lane Exhibit Floor Open

Location: Aragon Ballroom III

8 a.m. - 9 a.m.

General Session Keynote Breakfast

Location: Aragon Ballroom I-II

9 a.m. - 10 a.m.

Stroll Down Blueberry Lane

Location: Aragon Ballroom III

10 a.m. - 11:30 a.m.

Promotion Committee Meeting

Location: Bernardo Ballroom

12 p.m. - 1:30 p.m.

Lunch Concurrent Education Session: The Momentum of
Grab a Boost of Blue

Location: Catalina Ballroom

12 p.m. - 1:30 p.m.

Lunch Concurrent Education Session: What’s All This Buzz About the Bees?

Location: Aragon Ballroom I-II

1:30 p.m. - 2:30 p.m.

Stroll Down Blueberry Lane

Location: Aragon Ballroom III

2:30 p.m. - 4:00 p.m.

USHBC Council Meeting

Location: Bernardo Ballroom

4:15 p.m. - 5:45 p.m.

Grab a Boost of Blue Happy Hour

Location: Bernardo Patio

Time Zone: (UTC-08:00) Pacific Time (US & Canada) [Change Time Zone]

TIME

EVENT

7:45 a.m. - 2 p.m.

Behind-the-Scenes Tour of Fairfield Farms

Fairfield Farms is a true leader in organic and sustainable practices
for growing blueberries and avocados. This farm is fully self-sufficient,
with its own on-site solar power, water source and packing house to
ensure all produce is carefully handled until it’s shipped to stores.
Which means there’s a lot for the blueberry community to see and learn about!

You’ll enjoy an exclusive tour of the fields, packing house and solar
energy system; a catered lunch; an opportunity to ask questions
about the farm’s organic and sustainable practices; and, of course,
transportation to and from the farm.                 

Time Zone: (UTC-08:00) Pacific Time (US & Canada) [Change Time Zone]

INSPIRE BLUEBERRY POSSIBILITIES WITH US! 

Unite the blueberry industry by becoming a sponsor of the Blueberry Convention. Reach out to Mandy Boarman at mboarman@nabcblues.org to learn more about our sponsorship packages that put you front and center with our valuable blueberry audience on Blueberry Lane!

REGISTRATION Options

Reserve your spot at the Blueberry Convention today!

Modify an existing registration for the Blueberry Convention!

YouR Convention Experience Options

In-person Options
Note: The only Virtual Option is to attend the NABC Board and Crop Report Meeting.

Session

Pricing

NABC President's Welcome!

Complimentary

Blueberry Convention Keynote and Education Sessions (8 sessions)

$175

Grab a Boost of Blue Golf Tournament - Individual Fee

$175

Grab a Boost of Blue Golf Tournament - Foursome Registration

$700

USHBC & NABC Dinner

$200

Behind-the-Scenes Tour of Fairfield Farms

$100

NABC Board and Crop Report
Members

Included in
Membership

NABC Board and Crop Report
Nonmembers

$200

Thank you to our Title Sponsors!

GOLF TOURNAMENT SPONSOR

Sponsor

Score Card Sponsor

Event Bag Sponsor:

Daily Boost of Blue updates Sponsor:

Boost of Wi-Fi Sponsor

BADGE Sponsor:

Lanyard Sponsor:

Hotel Key Card Sponsor:

 General Session Sponsors:

California Berry Genetics

President's Welcome REception Sponsors:

USHBc+NABC RECEPTION SPONSOR:

USHBc+NABC Dinner & Entertainment Sponsor:

 Grab a boost of blue happy hour Sponsor: