Innovation in Retail: How COVID-19 Has Changed the Path to Purchase
Monday, September 28, 2020, 11:15 AM - 12:00 PM

This session is presented by North Bay Produce. There is no question that the global pandemic has changed the way we shop for food. Shopping trends in their early stages were supercharged and new behaviors and mindsets have emerged. In this concurrent session, North Bay Produce has invited speakers from Instacart, Shopkick and MNI a Division of Meredith Corp to discuss changes to the consumer path to purchase and the CPG category as result of the COVID-19 pandemic. Please join for a brief session about the shifts in consumer behaviors, media consumption habits, emerging trends and online shopping.

Melanie Kussell Brad Godwin Grant Prentice Brendan Kennedy