From the Scientist to the Consumer: Communicating the Health Benefits of Blueberries
Wednesday, September 30, 2020, 10:45 AM - 11:30 AM

This session will discuss the pathways that blueberry health research takes to help drive demand of blueberries by touching on the different channels that are used to communicate their potential health benefits to both consumers and health professionals. Attendees will also hear from representatives from the American Heart Association and Produce for Better Health Foundation, who will share how they are spreading the word about the potential health benefits of blueberries as part of an overall healthy diet.

Douglas Allen Mallory Brown Wendy Reinhardt Kapsak Shelley Johnson