This session is presented by Driscoll's. Join us as we get the details of a study on the Economic Impact of Blueberries from Dennis Tootelian, Ph.D., emeritus professor of marketing and former director of the Center for Small Business in the College of Business Administration at California State University, Sacramento. Commissioned by the USHBC, this economic impact study was conducted in April 2020. The analysis is based on both U.S. highbush blueberry acres in production and in development.