All in the Label: Unlock the Key to Success in Food Marketing
Tuesday, September 29, 2020, 11:00 AM - 11:45 AM

This session will share the latest trends and insights into food labeling, and the role claims and marks increasingly play in contributing to defining food brands, communicating claims and helping drive sales. Bee Better Certified explains how blueberry growers are using their label to tell their story beyond the nutritional content and traceability of their product - to include their efforts toward conservation and sustainability of their farms.

Alicia Adler Jason Lipsitz Cameron Newell Grant Prentice