Justin Machell is a produce industry veteran with more than 20 years of experience in both the fresh produce and ranching communities. Over the past 13 years he held various positions at Highland Packaging Solutions, from operations to Ag-Packaging Sales Manager, helping the business achieve over $100 million in revenue. Now at Highland Ag Solutions as Chief Operating Officer, Justin helps growers, packers, and marketers utilize technology to leverage the benefits of data in their organizations.