6 - 7 a.m.

Berry Fit Club – Run/Walk Around Nashville

Location: Meet in Embassy Suites Nashville Downtown Lobby

Join the group for the inaugural Berry Fit Club event – a walk or run (whichever you choose!) around Nashville. No additional registration required, just lace up those sneakers and join us.

Sponsored by: NuBerry Farms
 

7 a.m. - 4 p.m.

Registration Open

Location: Central Prefunction, Level 3, Embassy Suites Nashville Downtown

8 - 9 a.m.

Opening Keynote Breakfast - The U.S. Blueberry Consumer: Highlights of a Recent Survey of Behaviors, Perceptions and Marketing Drivers

Location: Meadow Ballroom ABC, Level 3, Embassy Suites Nashville Downtown

Hear how USHBC and partner agencies are using survey data to help the industry better understand how and why today’s consumers purchase and consume blueberries. Grant Prentice, senior vice president and director of strategic Insights at FoodMinds, will present highlights from the IPSOS Market Research survey of 1,500 U.S. blueberry users, and 500 nonusers. Prentice will share new data on purchase and consumption behaviors, and perceptions, barriers to blueberry purchase and consumption, the value of blueberry health benefits in driving consumption, and the growing awareness and impact of Grab a Boost of Blue marketing.

Keynote Speaker: Grant Prentice, Senior Vice President and Director of Strategic Insights, FoodMinds
 

9:30 - 11 a.m.

USHBC Promotion Committee

Location: Meadow D, Level 3, Embassy Suites Nashville Downtown

11:30 a.m. - 1 p.m.

Keynote Lunch - The Future of Blueberries in Retail

Location: Meadow Ballroom ABC, Level 3, Embassy Suites Nashville Downtown

Hear firsthand from retailers about the opportunities for blueberries within their stores. Participants in this panel discussion will lean in on questions about where they see the berry category heading and our biggest challenges to increasing household penetration. Come prepared with your questions!

Moderator: Curt Granger, Promotion and Marketing Programs Contractor, NABC/USHBC

Sponsored by: Family Tree Farms

1:30 - 2:30 p.m.

USHBC Health Research and Nutrition Committee

Location: Mossy Ridge A, Level 3, Embassy Suites Nashville Downtown

1:30 - 2:30 p.m.

USHBC Good Practices Committee

Location: Meadow D, Level 3, Embassy Suites Nashville Downtown

3 - 4:30 p.m.

NABC Board + Crop Report Meeting

Location: Meadow D, Level 3, Embassy Suites Nashville Downtown

6 - 7 p.m.

NABC & USHBC Reception

Location: The Hatchery (3rd floor), Acme Feed & Seed (101 Broadway, Nashville)

Before dinner begins, enjoy an hour of networking with blueberry industry stakeholders, greet longtime friends and make new connections! You never know, some of our very own may take the stage to perform a song or two.

Reception and dinner location is .5 miles from the Embassy Suites. Guests are welcome to walk or take the event shuttle. Meet in the lobby at 5:45 p.m. to take the shuttle.

Sponsored by: Giumarra and Sun Belle
 

7 - 9 p.m.

NABC & USHBC Dinner

Location: The Hatchery (3rd floor), Acme Feed & Seed (101 Broadway, Nashville)

This dinner is not to be missed! You’ll enjoy delicious food and we’ll have live entertainment taking the stage to officially welcome us to Music City!

Reception and dinner location is .5 miles from the Embassy Suites. Guests are welcome to walk or take the event shuttle. Shuttle service begins at 5:45 p.m. and will run every half hour from the hotel until 7:00 p.m.

Entertainment sponsored by: First Pick Farms

6 - 7 a.m.

Berry Fit Club – Sunrise Yoga

Location: Level 30, Embassy Suites Nashville Downtown

Good morning, Sunshine! Start your day off right with a beginners’ yoga session. No additional registration required, just bring yourself, we have the rest covered!

Sponsored by: NuBerry Farms
 

7 a.m. - 4:30 p.m.

Registration Open

Location: Central Prefunction, Level 3, Embassy Suites Nashville Downtown

8 - 9:30 a.m.

Keynote Breakfast - Using the Power of Data to Light the Way

Location: Meadow Ballroom ABC, Level 3, Embassy Suites Nashville Downtown

Join us as we discuss USHBC's newest program with some of the industry's veterans. You'll get a sneak peek where you'll:

• Learn how USHBC is reducing uncertainty in the investment market.
• Discover how USHBC will use data to optimize its sales and marketing efforts.
• Find out how USHBC's newest program will help eliminate supply and demand uncertainty.
• Gain a thorough understanding of how we’ll uncover the macroeconomic situation, and meet Joe Vargas, the business intelligence director for the project. 

Keynote Speakers:

• Joe Barsi, President, California Giant Berry Farms
• John Marshall, Vice President, Bytecode IO
• Joe Vargas, Director of Business Intelligence, NABC/USHBC

10 - 11 a.m.

USHBC Industry Relations Committee

Location: Meadow D, Level 3, Embassy Suites Nashville Downtown

11:30 a.m. - 1 p.m.

Inspiring Keynote Lunch: Looking Back to Move Forward

Location: Meadow Ballroom ABC, Level 3, Embassy Suites Nashville Downtown

You’ve likely heard the old adage that goes: “The past is where you learn your lesson to build your present and future.” True words indeed. Stephanie Stuckey, CEO of Stuckey’s Corporation and a Georgia pecan grower, will be the closing keynote speaker. Stuckey’s grandfather built Stuckey's into an empire – a roadside oasis that redefined America. How did he do it? What lessons can we learn from W.S. Stuckey that can be applied today? How is the next generation at Stuckey’s taking wisdom from the past to help define the future? Join us to hear how looking back can help your organization move forward.

Keynote Speaker: Stephanie Stuckey, CEO, Stuckey’s Corporation

1:30 - 2:30 p.m.

USHBC Export Committee

Location: Meadow D, Level 3, Embassy Suites Nashville Downtown

1:30 - 2:30 p.m.

USHBC Innovation and Technology Committee

Location: Mossy Ridge A, Level 3, Embassy Suites Nashville Downtown

3 - 4:30 p.m.

USHBC Council Meeting

Location: Meadow D, Level 3, Embassy Suites Nashville Downtown

4:30 - 5:30 p.m.

Grab a Boost of Blue Happy Hour

Location: Level 30, Embassy Suites Nashville Downtown

Join fellow attendees to toast all the possibilities for blueberries and continue the discussions with your blueberry industry colleagues! 

Sponsored by: BerryWorld

5:45 - 10 p.m.

Grand Ole Opry Show and Tour (Registration required. Limited tickets available)

Location: The Grand Ole Opry

Meet in the lobby at 5:45 p.m. to catch the shuttle to the Opry. Don’t forget the tickets you received at registration, and get ready for a night of country music tradition! 

9 a.m. - 2 p.m.

Foodservice Innovations Tour Around Nashville

Location: Tour Around Nashville

Don’t miss this opportunity to take a deeper dive into Nashville’s storied culinary scene! We’ll enjoy a number of notable stops to hear firsthand from some fantastic local chefs about where they get their inspiration and how they use blueberries in their creations! We’ll get to see and taste some local favorites as well as some cutting-edge innovation, all in the span of a few fun hours out on the town. A great way to see (and taste!) a little more of this great food city!

This ticketed tour departs the Embassy Suites promptly at 9 a.m. Meet in the lobby to get on the shuttle bus.