Any event or issue that threatens public safety, the reputation of a company and/or its ability to operate can be considered a crisis. And while moving quickly is key, having a plan and keeping a cool head are just as critical. Experience has proven certain steps consistently give organizations their greatest chance of not only surviving the immediate threat, but also thriving after it’s over. We will cover those steps in this session led by a communications professional with more than 25 years of serving on the front lines of issues management.