Inspiring Thought Leaders!

Event Schedule

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Innovation: Presented by North Bay Produce

All times are in Pacific Time (PDT)

Marketing + Promotion: Presented by Naturipe Farms

All times are in Pacific Time (PDT)

7:00 AM - 7:45 AM
In Search of the Perfect Blueberry with Todd Eagan
 
7:45 AM - 8:00 AM
Breakfast Break + Expo Push
 
8:00 AM - 9:15 AM
USHBC Promotion Committee Meeting
 
9:15 AM - 9:30 AM
Break + Expo Push
 
9:30 AM - 10:45 AM
USHBC Export Committee Meeting
 
10:45 AM - 11:00 AM
Expo Break
 
11:00 AM - 11:45 AM
All in the Label: Unlock the Key to Success in Food Marketing
Presented by Bee Better Certified
Data Driven Decision-Making
Presented by Naturipe
11:45 AM - 12:00 PM
Giveaway Activity: Naturipe
 
12:00 PM - 12:45 PM
Driving Demand Together: Opportunities for Increased Partnership between USDA and USHBC
 
12:45 PM - 1:45 PM
Lunch + Blueberry Product Spotlight Awards
 
1:45 PM - 2:45 PM
USHBC Industry Relations Committee Meeting
 

Genetics + Health Research: Presented by Fall Creek Farm & Nursery

All times are in Pacific Time (PDT)

7:00 AM - 7:45 AM
Wednesday Keynote with Eric Rimm
 
7:45 AM - 8:00 AM
Breakfast Break + Expo Push
 
8:00 AM - 9:00 AM
USHBC Good Practices Committee Meeting
 
9:00 AM - 9:15 AM
Break + Expo Push
 
9:15 AM - 10:30 AM
USHBC Health Research Committee Meeting
 
10:30 AM - 10:45 AM
Expo Break Race
 
10:45 AM - 11:30 AM
From the Scientist to the Consumer: Communicating the Health Benefits of Blueberries
Presented by the USHBC
What’s New In Blueberry Genetics
Presented by Fall Creek Farms
11:30 AM - 11:45 AM
Giveaway Activity: Fall Creek
 
11:45 AM - 12:45 PM
Lunch + Business of Blueberries Podcast - 20th Anniversary Reflections
 
12:45 PM - 1:00 PM
Break + Expo Push
 
1:00 PM - 2:30 PM
20th Anniversary Awards Celebration
 

Tech + The Future: Presented by Highland Ag Solutions

All times are in Pacific Time (PDT)

7:00 AM - 7:45 AM
Technology Solutions to Industry Problems: The Future with Vonnie Estes
 
7:45 AM - 8:00 AM
Breakfast Break + Expo Push
 
8:00 AM - 9:00 AM
USHBC Innovation and Tech Committee Meeting
 
9:00 AM - 9:15 AM
Break + Expo Push
 
9:15 AM - 10:45 AM
USHBC Council Meeting
 
10:45 AM - 11:00 AM
Expo Break Race
 
11:00 AM - 11:45 AM
Blueberries Are a Big Deal: The Economic Impact of Blueberries
Presented by Driscoll's
Machine Harvesting Blueberries for the Fresh Market, Applying Four Years of Research
Presented by Oxbo
Virtualizing the Business of Agriculture
Presented by Highland Ag Solutions
11:45 AM - 12:00 PM
Giveaway Activity: Highland Ag
 
12:00 PM - 1:00 PM
Lunch + Chef Demo
 
1:00 PM - 1:45 PM
Advocating for Your Future Success
Presented by NABC
Revolutionizing Technology to Maximize Yield
Presented by BBC Technologies
USHBC and the Return on Your Investment
Presented by the USHBC
1:45 PM - 2:00 PM
President's Closing Remarks